Search Engine Optimization (SEO)

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SEO Services & SEO Experts with Shae Sterrett..jpg

Search engine optimization, also known as “SEO” is a marketing focused strategy that optimizes a website for growing visibility in organic search engine results. SEO determines where companies rank for online searches and since organic search accounts for 94% of all web traffic, accordingly to HubSpot, if you aren’t improving your website’s ranking you are losing traffic, clicks, leads and business.

Many website today are NOT optimized for SEO, and because the algorithms associated with SEO are updated several times per year, it is an ongoing project to make sure a website stays updated.

My services include:

SEO Audit & Recommendations - Review your website and understand where our website ranks currently and the steps you can take to improve your ranking.

SEO Program Implementation - An SEO project for a client may include, but is not limited to:

  • Develop keyword strategy & targeting

  • Keyword optimization

  • Image optimization

  • Creating mobile friendly website

  • Site speed optimization

  • Update Rich text snippets

  • Update Heading/Header tags

  • Update HTML title tags

  • Update Meta descriptions & tags

  • Review, update and reduce duplicate content

  • Google My Business Listing set up

  • Create Site Index

  • Create/update site maps

  • Correct menu link optimization

  • Internal cross linking

  • Implement external linking strategy where beneficial

  • Update website & google analytics for keyword tracking

Ongoing SEO Support - Once your website is updated, we can manage ongoing changes to keep your website current and relevant.

SEO leads have a 14.6% close rate, compared to only 1.7% for outbound leads such as print advertisements. (Search Engine People, 2018)
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